The global matcha tea market size is expected to reach USD 2.91 billion in 2028, registering a CAGR of 5% during the forecast period. Major factors driving market revenue growth include increasing awareness about the health benefits of matcha tea and the unique flavor that matcha tea can add to various foods.
Matcha tea is a shade-grown premium-quality tea leaf that is a vital component of Japanese culture and is frequently available in a green-colored powder and vivid form. It is heavily consumed by the Japanese population as well as Chinese samurai soldiers. This matcha tea is getting increasingly popular since it has a high number of minerals, amino acids, magnesium, chromium, zinc, selenium, antioxidants, and vitamins, all of which help to enhance matcha tea sales worldwide. Matcha tea contains a significant level of anti-oxidant characteristics, therefore those who drink it on a daily basis gain more protection from UV rays. Matcha tea also helps to lower cholesterol levels in the blood, which is why many doctors recommend it to heart patients, boosting the matcha tea market's growth.
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In the global market, the matcha tea market is rapidly expanding. The market is growing as a result of the numerous health benefits linked with drinking matcha tea. It lowers cholesterol levels in the body and is advised by numerous health-conscious companies to their clients for daily use, which drives the global market for this product. Matcha tea offers a wide range of products, which helps it to flourish in the global market. The market is also driven by the changing lifestyles of the populace.
In the global market, there is a growing demand for matcha tea. Because of the growing concern about health awareness in Asia, the region offers a variety of growth potential throughout the anticipated time, since it offers a variety of health benefits. In addition, with the changing trend, matcha tea is being used in the manufacturing of bakery products, snacks, ice creams, chocolates, coffee, and a variety of other things, providing potential opportunities for the worldwide matcha tea market.
Some
major players in the global matcha tea market include The AOI Tea Company, aiya-THE TEA, Nestlé, Tata
Global Beverages Ltd., Unilever, ITO EN, LTD., Marukyu-Koyamaen, Encha, Tenzo
Tea, Inc., and Green Foods Corporation.
The matcha tea market is growing rapidly in the worldwide market, but several issues are limiting its growth, such as the high cost of labour in the matcha tea sector, which is a labor-intensive industry. Another factor limiting this market's growth is the significant investment made by prominent players in the matcha tea business over the anticipated period.
Segments Covered in the Report:
For this study, Reports and Data has segmented
the global matcha tea market report based on product, grade, and region:
Product
Outlook (Revenue, USD Million, 2018 – 2028)
Powder
RTD Beverage
Instant Premixes
Classic
Ceremonial
Culinary
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
In 2020, powder matcha tea segment accounted for
largest revenue share and revenue growth is expected to increase further due to
rising popularity of tea, driven by potential health benefits.
In 2020, the classic grade segment accounted for
largest revenue share in 2020, and growth is driven by rising consumption among
habitual tea drinkers and new users due to the mild fresh flavor of these
products.
In 2020, Asia Pacific accounted for largest revenue
share. The robust revenue share is mainly driven by high consumption of matcha
tea in countries such as Japan and China.
Availability of a broad variety of matcha tea
products in the United States and Canada is a major factor driving growth of
the North American matcha tea market.
Key Features of the Matcha Tea Market Report:
Detailed
assessment and exhaustive understanding of the Matcha Tea market
Significant
insights into manufacturing processes, major barriers, and risks
8-year
forecast estimation to offer information about the market size and market share
on the global and regional levels
Evaluation
of the key drivers, restraints, growth opportunities, threats, limitations,
barriers, and other key elements
Identification
of growth prospects and potential for the Matcha Tea industry
Comprehensive analysis of the key market players and their strategies
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